
Jairaj Padmanabhan is a seasoned writer with over 16 years of experience in media and advertising, having worked with agencies like Ogilvy, Lintas, and Mudra. He is now an independent writer and filmmaker, with notable work in both film and television.
He is the creator, scriptwriter, songwriter, and director of the highly successful 3D animation web series Jay Jay: The Chosen One for Showmax OTT in Africa, which became the highest-streamed series in its target audience.
In addition to his work in animation, Jairaj has directed several feature films and documentaries, including Different Shade of Blue, a documentary about the physically challenged Indian cricket team. He also directed U Bomsi n Me, a Hinglish feature film with a limited theatrical release in 2005.
His expertise in storytelling extends to digital and brand films. Through his production company, Jairaj Padmanabhan Films, he has directed a variety of films for high-profile clients such as HDFC Life, SBI Life, Godrej Properties, and Phoenix Market City. Two of his films for HDFC Life won gold and silver awards at the Mega Corporate Film Festival for internal communication in 2017.